Effective date: 01-01-2025
Business: The Experience Digital Marketing PTY LTD
Location: Western Australia, Australia
Contact: https://www.theexperience.net.au/contact

1. About this policy

This Privacy Policy explains how [Your business name] collects, uses, stores, shares and protects personal information when you visit our website, submit an enquiry, complete a lead form, interact with our advertising, subscribe to marketing, or purchase or enquire about our products or services.

We operate from Western Australia and may provide products, services, advertising and marketing to people globally.

2. Information we collect

We may collect personal information including:

• Name, email address, phone number, business name and contact details
• Enquiry details, product interests and sales preferences
• Information submitted through website forms, Meta lead forms, LinkedIn lead forms, Google lead forms and other advertising platforms
• Marketing preferences and email engagement data
• Website usage data, including pages viewed, links clicked, referral source, device information, browser type, IP address and approximate location
• Advertising identifiers, cookie IDs and remarketing audience data
• Purchase, order, payment or billing-related information where relevant
• Communications between you and us

We may also collect anonymised, aggregated or statistical information about website and advertising performance.

3. How we collect information

We collect information when you:

• Visit or use our website
• Submit a contact, enquiry, booking, quote or lead form
• Complete a lead form through Meta, LinkedIn, Google or another advertising platform
• Subscribe to emails, promotions or updates
• Contact us by phone, email, messaging platforms or social media
• Interact with our advertisements, landing pages or marketing campaigns
• Purchase, enquire about or request information about our products or services

We may also collect information automatically through cookies, pixels, tags, analytics tools and advertising technologies.

4. How we use your information

We may use personal information for:

• Responding to enquiries and lead form submissions
• Contacting you about our products, services, offers and promotions
• Sales follow-up and customer relationship management
• Providing products, services, quotes, support and customer communications
• Email marketing, newsletters and promotional campaigns
• Advertising, retargeting and remarketing
• Creating custom, lookalike or matched advertising audiences
• Measuring website, campaign and advertisement performance
• Market research, analytics and business improvement
• Fraud prevention, security and legal compliance
• Managing opt-outs, suppression lists and communication preferences

By submitting your details through our website or a lead form, you agree that we may contact you about products, services and promotions that may be relevant to you, unless you opt out.

5. Marketing and remarketing

We may use your information to send marketing communications by email, phone, SMS, social media, advertising platforms or other digital channels.

You can opt out of direct marketing at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us at https://www.theexperience.net.au/contact
• Adjusting your ad preferences with Meta, LinkedIn, Google or other platforms
• Disabling cookies or changing browser/privacy settings where available

Even if you opt out of marketing, we may still send transactional or service-related communications.

6. Cookies, pixels and analytics

Our website may use cookies, tracking pixels, analytics tools and advertising technologies from providers such as Google, Meta, LinkedIn and other advertising or analytics partners.

These technologies help us:

• Understand website traffic and user behaviour
• Measure advertising performance
• Improve our website and campaigns
• Show relevant ads to people who have visited our website or interacted with our business
• Build remarketing, custom audience or similar audience campaigns

You can manage cookies through your browser settings. Some website features may not function properly if cookies are disabled.

7. Sharing your information

We may share personal information with:

• Advertising platforms, including Meta, LinkedIn and Google
• Email marketing and CRM providers
• Website, hosting, analytics and technology service providers
• Payment processors, fulfilment partners or professional advisers where relevant
• Contractors, consultants or service providers who help us operate our business
• Government, regulatory or law enforcement bodies where required by law

We do not sell personal information in the ordinary meaning of that term. However, some privacy laws may treat certain advertising, analytics, cookie or audience-sharing activities as “selling” or “sharing” personal information. Where applicable, you may have the right to opt out of this type of sharing.

8. Overseas disclosure

Because we operate globally and use international platforms and service providers, personal information may be stored, processed or accessed outside Australia, including in countries where our advertising, analytics, CRM, hosting, email and technology providers operate.

These countries may include Australia, the United States, countries in the European Economic Area, the United Kingdom and other locations where our providers maintain infrastructure or personnel.

9. Legal bases for processing

Where laws such as the GDPR apply, we may process personal information on the basis of:

• Your consent
• Performance of a contract or steps before entering a contract
• Our legitimate interests, including sales, marketing, analytics, business improvement and security
• Compliance with legal obligations

You may withdraw consent where processing is based on consent.

10. Your privacy rights

Depending on where you live, you may have rights to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to or restrict certain processing
• Withdraw consent
• Opt out of direct marketing
• Opt out of certain targeted advertising, sale or sharing activities
• Request a copy of your information in a portable format
• Complain to a privacy regulator

To exercise your rights, contact us at [insert email].

11. California and similar privacy rights

If applicable privacy laws such as the California Consumer Privacy Act apply to you, you may have rights to know, access, delete, correct and opt out of the sale or sharing of personal information, and to limit the use of sensitive personal information.

To make a request, contact us at [insert email]. We will not discriminate against you for exercising privacy rights.

12. Data retention

We keep personal information for as long as reasonably necessary for the purposes described in this policy, including sales, marketing, customer relationship management, legal compliance, dispute resolution and business records.

If you unsubscribe or opt out, we may keep limited information on a suppression list to ensure we do not contact you again for marketing.

13. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure. However, no method of internet transmission or electronic storage is completely secure.

14. Children

Our website, products and marketing are not directed to children. We do not knowingly collect personal information from children without appropriate consent.

15. Complaints

If you have a privacy concern, contact us first at [insert email]. We will aim to respond within a reasonable time.

If you are in Australia and are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at oaic.gov.au.

16. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised effective date.